Harley-Davidson, Inc.

HOG stock score: 50/100

$27.34 · +0.55% · Scored Oct 21, 2026

Technical
50
Fundamental
49
News
—

The reading

Harley-Davidson (HOG) scores 50 out of 100, which reads neutral, higher than 40% of Consumer Cyclical stocks and 41% of the 4,166 US stocks we score.

The composite is technicals and fundamentals weighted equally: technicals read 50, fundamentals 49.

Among the fundamentals, Revenue Quality (Quarterly) at 100 and Free Cash Flow Yield at 98 score highest, while Fund Ownership at 0 weighs the most against it.

On the daily chart, trend-following indicators average 64 and contrarian oscillators 44.

Since Jul 25, 2026 the composite has ranged from 43 to 63, and it is down 10 points over the period.

What’s driving the score

The strongest and weakest of the scorers that count toward HOG’s composite. Each returns 0–100, higher is more bullish — including metrics where low is good, like P/E.

Fundamental

49

Pulling it up

  • Revenue Quality (Quarterly)100

    Revenue Quality (Quarterly) evaluates recent revenue performance using trailing 12-month data from quarterly reports.

  • Free Cash Flow Yield98

    Free cash flow yield is free cash flow divided by market value: the cash a business generates for each dollar of its price.

  • Quick Ratio96

    Quick ratio measures a company's ability to meet short-term obligations with liquid assets.

Holding it back

  • Fund Ownership0

    Fund ownership tracks institutional investor holdings and changes.

  • Earnings Growth (Quarterly)6

    Quarterly earnings growth measures profit increase versus the prior-year quarter.

  • Earnings Growth (5-Year)8

    5-year earnings growth evaluates long-term profit trajectory and consistency.

41 weighted scorers.

Technical · daily

62

Pulling it up

  • Parabolic SAR (PSAR)100

    Parabolic SAR (Stop and Reverse) provides trailing stop levels that follow price trends.

  • VWAP94

    Volume Weighted Average Price (VWAP) shows the average price weighted by volume.

  • Stochastic (14)93

    Stochastic Oscillator (14-period) compares the current price to its range over 14 periods.

Holding it back

  • TRIX21

    TRIX is a momentum oscillator that filters out short-term noise by triple-smoothing price data.

  • Money Flow Index (14)23

    Money Flow Index (14-period) is a volume-weighted RSI that identifies overbought and oversold conditions.

  • Bollinger Bands (20)25

    Bollinger Bands (20-period) plot standard deviations above and below a moving average.

62 weighted scorers; 3 had no data today and are left out rather than counted as zero.

Technical score by timeframe

ChartScoreWeight
Hourly551
Daily623
Weekly562
Monthly402
Quarterly342

Composite score, last 90 days

05010050Jul 25, 2026Oct 21, 2026Jul 25, 2026: 60Jul 26, 2026: 60Jul 27, 2026: 57Jul 28, 2026: 58Jul 29, 2026: 56Jul 30, 2026: 56Jul 31, 2026: 63Aug 2, 2026: 49Aug 3, 2026: 51Aug 5, 2026: 52Aug 6, 2026: 51Aug 7, 2026: 52Aug 8, 2026: 53Aug 9, 2026: 53Aug 10, 2026: 52Aug 11, 2026: 53Aug 12, 2026: 52Aug 13, 2026: 54Aug 14, 2026: 54Aug 15, 2026: 54Aug 16, 2026: 54Aug 17, 2026: 52Aug 18, 2026: 52Aug 19, 2026: 53Aug 20, 2026: 53Aug 22, 2026: 51Aug 23, 2026: 51Aug 24, 2026: 51Aug 25, 2026: 50Aug 26, 2026: 50Aug 27, 2026: 51Aug 28, 2026: 50Aug 29, 2026: 50Aug 30, 2026: 50Aug 31, 2026: 49Sep 1, 2026: 49Sep 2, 2026: 51Sep 3, 2026: 54Sep 4, 2026: 51Sep 5, 2026: 51Sep 6, 2026: 51Sep 7, 2026: 51Sep 8, 2026: 49Sep 9, 2026: 47Sep 10, 2026: 47Sep 11, 2026: 50Sep 12, 2026: 50Sep 13, 2026: 50Sep 14, 2026: 50Sep 15, 2026: 49Sep 16, 2026: 48Sep 17, 2026: 46Sep 18, 2026: 46Sep 19, 2026: 45Sep 20, 2026: 45Sep 21, 2026: 45Sep 22, 2026: 46Sep 23, 2026: 47Sep 24, 2026: 46Sep 25, 2026: 44Sep 26, 2026: 45Sep 27, 2026: 44Sep 28, 2026: 43Sep 29, 2026: 43Sep 30, 2026: 43Oct 1, 2026: 43Oct 2, 2026: 43Oct 3, 2026: 44Oct 4, 2026: 44Oct 5, 2026: 50Oct 6, 2026: 50Oct 7, 2026: 50Oct 8, 2026: 50Oct 9, 2026: 50Oct 10, 2026: 50Oct 11, 2026: 50Oct 12, 2026: 50Oct 13, 2026: 50Oct 14, 2026: 49Oct 15, 2026: 50Oct 16, 2026: 48Oct 17, 2026: 49Oct 18, 2026: 49Oct 19, 2026: 48Oct 20, 2026: 49Oct 21, 2026: 50
Show the daily numbers
DateComposite
Oct 21, 202650
Oct 20, 202649
Oct 19, 202648
Oct 18, 202649
Oct 17, 202649
Oct 16, 202648
Oct 15, 202650
Oct 14, 202649
Oct 13, 202650
Oct 12, 202650
Oct 11, 202650
Oct 10, 202650
Oct 9, 202650
Oct 8, 202650
Oct 7, 202650
Oct 6, 202650
Oct 5, 202650
Oct 4, 202644
Oct 3, 202644
Oct 2, 202643
Oct 1, 202643
Sep 30, 202643
Sep 29, 202643
Sep 28, 202643
Sep 27, 202644
Sep 26, 202645
Sep 25, 202644
Sep 24, 202646
Sep 23, 202647
Sep 22, 202646
Sep 21, 202645
Sep 20, 202645
Sep 19, 202645
Sep 18, 202646
Sep 17, 202646
Sep 16, 202648
Sep 15, 202649
Sep 14, 202650
Sep 13, 202650
Sep 12, 202650
Sep 11, 202650
Sep 10, 202647
Sep 9, 202647
Sep 8, 202649
Sep 7, 202651
Sep 6, 202651
Sep 5, 202651
Sep 4, 202651
Sep 3, 202654
Sep 2, 202651
Sep 1, 202649
Aug 31, 202649
Aug 30, 202650
Aug 29, 202650
Aug 28, 202650
Aug 27, 202651
Aug 26, 202650
Aug 25, 202650
Aug 24, 202651
Aug 23, 202651
Aug 22, 202651
Aug 20, 202653
Aug 19, 202653
Aug 18, 202652
Aug 17, 202652
Aug 16, 202654
Aug 15, 202654
Aug 14, 202654
Aug 13, 202654
Aug 12, 202652
Aug 11, 202653
Aug 10, 202652
Aug 9, 202653
Aug 8, 202653
Aug 7, 202652
Aug 6, 202651
Aug 5, 202652
Aug 3, 202651
Aug 2, 202649
Jul 31, 202663
Jul 30, 202656
Jul 29, 202656
Jul 28, 202658
Jul 27, 202657
Jul 26, 202660
Jul 25, 202660

Key facts

Market cap
$2.8B
Sector
Consumer Cyclical
Industry
Recreational Vehicles
Beta
1.32
Risk grade (1–10)
2
Next earnings
Oct 29, 2026

Recreational Vehicles peers

CompanyMarket capScore
BC Brunswick$4.2B45
THO THOR Industries$3.4B38
PII Polaris$3.1B38
PATK Patrick Industries$2.2B50
LCII LCI Industries$2.0B51

Questions

What is HOG's stock score today?

HOG scores 50/100 (Neutral) as of Oct 21, 2026: technical 50, fundamental 49. Scores are recomputed every night.

Is HOG a buy?

The score is not a buy or sell recommendation. A 50 says the technical and fundamental signals we measure lean neutral today, relative to every other stock scored the same way. Use the breakdown above to see why, and treat it as a starting point for your own research.

How is the HOG score calculated?

103 weighted scorers feed it today: 41 fundamental, scored against Consumer Cyclical ranges, and 62 technical on the daily chart, with 5 timeframes blended into the technical total. Every scorer returns 0–100; missing data is left out, never counted as zero.

Scores are information, not investment advice. Computed from Yahoo Finance, Finnhub and Alpha Vantage data; technical indicators via TA-Lib. Past scores do not predict future returns.