Booking Holdings Inc.

BKNG stock score: 62/100

$163.92 · +0.81% · Scored Oct 20, 2026

Technical
47
Fundamental
77
News
49

The reading

Booking (BKNG) scores 62 out of 100, which reads neutral, higher than 85% of Consumer Cyclical stocks and 82% of the 4,166 US stocks we score.

The composite is technicals and fundamentals weighted equally: technicals read 47, fundamentals 77.

Among the fundamentals, Price Target at 100 and Gross Margins at 99 score highest, while Institutional Ownership at 21 weighs the most against it.

On the daily chart, trend-following indicators average 41 and contrarian oscillators 50.

News sentiment is neutral at 49; it is shown, not counted in the composite.

Since Jul 23, 2026 the composite has ranged from 58 to 75, and it is down 4 points over the period.

What’s driving the score

The strongest and weakest of the scorers that count toward BKNG’s composite. Each returns 0–100, higher is more bullish — including metrics where low is good, like P/E.

Fundamental

77

Pulling it up

  • Price Target100

    Price target score compares the current stock price to analyst consensus targets.

  • Gross Margins99

    Gross margins show profitability after cost of goods sold.

  • Operating Margins99

    Operating margins measure profitability after operating expenses.

Holding it back

  • Institutional Ownership21

    Institutional ownership measures the percentage held by professional investors.

  • Insider Transactions35

    Insider transactions track recent buying and selling by company insiders.

  • Earnings Growth (Annual)37

    Annual earnings growth tracks year-over-year profit expansion.

37 weighted scorers; 4 had no data today and are left out rather than counted as zero.

Technical · daily

38

Pulling it up

  • Parabolic SAR (PSAR)100

    Parabolic SAR (Stop and Reverse) provides trailing stop levels that follow price trends.

  • Stochastic (14)84

    Stochastic Oscillator (14-period) compares the current price to its range over 14 periods.

  • SMA 1078

    Simple Moving Average (10-period) smooths price action over 10 periods.

Holding it back

  • Candlestick Patterns0

    Candlestick patterns recognize specific price formations that historically suggest continuation or reversal.

  • Ichimoku Cloud0

    Ichimoku Cloud is a comprehensive indicator showing support/resistance, trend direction, and momentum.

  • SMA 50 Cross Up4

    SMA 50 Cross Up detects when faster averages cross above the 50-period SMA.

62 weighted scorers; 3 had no data today and are left out rather than counted as zero.

News · shown, not counted

Social Sentiment (1W)
54
Global News
46

Technical score by timeframe

ChartScoreWeight
Hourly551
Daily383
Weekly382
Monthly552
Quarterly592

Composite score, last 90 days

05010062Jul 23, 2026Oct 20, 2026Jul 23, 2026: 66Jul 24, 2026: 68Jul 25, 2026: 69Jul 26, 2026: 75Jul 27, 2026: 69Jul 28, 2026: 71Jul 29, 2026: 71Jul 30, 2026: 71Jul 31, 2026: 70Aug 1, 2026: 65Aug 2, 2026: 64Aug 3, 2026: 66Aug 4, 2026: 66Aug 5, 2026: 67Aug 6, 2026: 66Aug 7, 2026: 71Aug 8, 2026: 71Aug 9, 2026: 71Aug 10, 2026: 71Aug 11, 2026: 71Aug 12, 2026: 71Aug 13, 2026: 71Aug 14, 2026: 71Aug 15, 2026: 70Aug 16, 2026: 70Aug 17, 2026: 69Aug 18, 2026: 69Aug 19, 2026: 70Aug 20, 2026: 69Aug 22, 2026: 70Aug 23, 2026: 70Aug 24, 2026: 70Aug 25, 2026: 70Aug 26, 2026: 69Aug 27, 2026: 68Aug 28, 2026: 68Aug 29, 2026: 69Aug 30, 2026: 69Aug 31, 2026: 67Sep 1, 2026: 68Sep 2, 2026: 69Sep 3, 2026: 67Sep 4, 2026: 66Sep 5, 2026: 66Sep 6, 2026: 66Sep 7, 2026: 66Sep 8, 2026: 63Sep 9, 2026: 60Sep 10, 2026: 60Sep 11, 2026: 61Sep 12, 2026: 61Sep 13, 2026: 61Sep 14, 2026: 61Sep 15, 2026: 60Sep 16, 2026: 60Sep 17, 2026: 61Sep 18, 2026: 60Sep 19, 2026: 60Sep 20, 2026: 60Sep 21, 2026: 60Sep 22, 2026: 60Sep 23, 2026: 58Sep 24, 2026: 59Sep 25, 2026: 61Sep 26, 2026: 61Sep 27, 2026: 61Sep 28, 2026: 61Sep 29, 2026: 60Sep 30, 2026: 60Oct 1, 2026: 59Oct 2, 2026: 59Oct 3, 2026: 59Oct 4, 2026: 59Oct 5, 2026: 59Oct 6, 2026: 59Oct 7, 2026: 59Oct 8, 2026: 60Oct 9, 2026: 62Oct 10, 2026: 61Oct 11, 2026: 61Oct 12, 2026: 60Oct 13, 2026: 60Oct 14, 2026: 61Oct 15, 2026: 63Oct 16, 2026: 62Oct 17, 2026: 62Oct 18, 2026: 62Oct 19, 2026: 61Oct 20, 2026: 62
Show the daily numbers
DateComposite
Oct 20, 202662
Oct 19, 202661
Oct 18, 202662
Oct 17, 202662
Oct 16, 202662
Oct 15, 202663
Oct 14, 202661
Oct 13, 202660
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Oct 7, 202659
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Oct 3, 202659
Oct 2, 202659
Oct 1, 202659
Sep 30, 202660
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Sep 25, 202661
Sep 24, 202659
Sep 23, 202658
Sep 22, 202660
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Sep 20, 202660
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Sep 18, 202660
Sep 17, 202661
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Sep 15, 202660
Sep 14, 202661
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Sep 11, 202661
Sep 10, 202660
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Sep 8, 202663
Sep 7, 202666
Sep 6, 202666
Sep 5, 202666
Sep 4, 202666
Sep 3, 202667
Sep 2, 202669
Sep 1, 202668
Aug 31, 202667
Aug 30, 202669
Aug 29, 202669
Aug 28, 202668
Aug 27, 202668
Aug 26, 202669
Aug 25, 202670
Aug 24, 202670
Aug 23, 202670
Aug 22, 202670
Aug 20, 202669
Aug 19, 202670
Aug 18, 202669
Aug 17, 202669
Aug 16, 202670
Aug 15, 202670
Aug 14, 202671
Aug 13, 202671
Aug 12, 202671
Aug 11, 202671
Aug 10, 202671
Aug 9, 202671
Aug 8, 202671
Aug 7, 202671
Aug 6, 202666
Aug 5, 202667
Aug 4, 202666
Aug 3, 202666
Aug 2, 202664
Aug 1, 202665
Jul 31, 202670
Jul 30, 202671
Jul 29, 202671
Jul 28, 202671
Jul 27, 202669
Jul 26, 202675
Jul 25, 202669
Jul 24, 202668
Jul 23, 202666

Key facts

Market cap
$123.2B
Sector
Consumer Cyclical
Industry
Travel Services
Beta
1.13
Risk grade (1–10)
1
Next earnings
Nov 3, 2026

Travel Services peers

CompanyMarket capScore
ABNB Airbnb$105.9B67
RCL Royal Caribbean Cruises$77.0B67
VIK Viking Holdings$39.0B68
CCL Carnival Corporation$36.4B65
EXPE Expedia Group$36.1B71
TCOM Trip.com Group$25.4B59

Questions

What is BKNG's stock score today?

BKNG scores 62/100 (Neutral) as of Oct 20, 2026: technical 47, fundamental 77, and news sentiment 49, which is shown but not counted. Scores are recomputed every night.

Is BKNG a buy?

The score is not a buy or sell recommendation. A 62 says the technical and fundamental signals we measure lean neutral today, relative to every other stock scored the same way. Use the breakdown above to see why, and treat it as a starting point for your own research.

How is the BKNG score calculated?

99 weighted scorers feed it today: 37 fundamental, scored against Consumer Cyclical ranges, and 62 technical on the daily chart, with 5 timeframes blended into the technical total. Every scorer returns 0–100; missing data is left out, never counted as zero.

Scores are information, not investment advice. Computed from Yahoo Finance, Finnhub and Alpha Vantage data; technical indicators via TA-Lib. Past scores do not predict future returns.